AUTHOR

Mike Northfield

Mike was Kalungi's Head of Product and Marketing. He is also the co-author of T2D3 with Stijn Hendrikse.

Stories by Mike

2nd Base - Reach Product Market Fit

Sometimes it's nice to just have some sample OKRs to start with. Here are 50+ pre-categorized B2B SaaS marketing OKRs you can borrow for your team.

Mike Northfield May 4, 2022

2nd Base - Reach Product Market Fit

Striking the balance between speed and scale while setting OKRs is tough. Here's a framework to help you dial them in.

Mike Northfield Feb 6, 2022

3rd Base - Drive T2D3 Growth

Using the Ansoff Growth Matrix exercise, access growth levers for your leadership team's strategic growth planning exercises.

Mike Northfield Feb 1, 2022