This template will help you find the right combination of value propositions so you can best position your product against the market. For best results, use it after you've completed the "Best, Better, Only" exercise from section 4.3 of the book.
Many companies try to be all things to all people, but there are a few reasons you should target your marketing efforts. The first is that your solutions will naturally have less competition. As a result, it's easier to establish yourself as a leader in this market segment. Even more important though, is that when a company focuses on a particular market segment, they can do a better job understanding and meeting the needs of the audience they are servicing, and thus position themselves better to win the category.
